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Strengths:
What do you do well?
What unique recourses can you draw on?
What do others see as your strengths?
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Weakness:
What could you improve?
Where do you have less recourse than others?
What are others likely to see as weaknesses?
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Opportunities:
What good opportunities are open to you?
What trends could you take advantage of?
How can you turn your strengths into opportunities?
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Threats:
What trends could harm you?
What is your competition doing?
What threats do your weaknesses expose you to?
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